
Quick Verdict
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Farmers auto insurance reviews suggest that the company is a good option for drivers who value personalized service, extensive coverage, and opportunities to bundle insurance policies. Founded in 1928, Farmers offers standard and specialized auto coverage through local agents and digital tools.
However, its premiums tend to be higher than those of many of its competitors, though bundling options and other discounts can help offset those costs, making Farmers worth considering for households with multiple insurance needs. Farmers earns a 7.6 rating in our evaluation and appears in our overview of the best auto insurance providers.
Pros
- Extensive standard and optional coverage
- Large network of local agents
- More than 20 potential discounts
- Home and auto bundling opportunities
- A (Excellent) financial-strength rating from AM Best
Cons
- Relatively expensive standalone premiums
- Mixed customer and claims satisfaction
- Coverage and discounts vary by state
- Limited availability in certain markets
Who It’s Best For / Not For
Who Farmers Is Best For:
Homeowners or renters who can benefit from bundling policies combined with their auto coverage
Those who prefer having personalized assistance from local agents
Customers seeking specialized vehicle coverage
Drivers interested in using telematics discounts to potentially reduce premium costs
Who Should Consider Other Options
Drivers seeking the lowest standalone premiums
Customers who prioritize consistently strong claims satisfaction review scores
People who don't qualify for valuable discounts
Drivers living outside Farmers' available markets
Key Facts
Year Founded | 1928 |
Company Structure | Farmers Insurance Group; Farmers Group, Inc. is part of Zurich Insurance Group |
Headquarters | Woodland Hills, California |
Financial Strength | A (Excellent) from AM Best |
Key Features | Signal, customizable coverage, and home and auto bundling |
Farmers Auto Insurance Reviews: Editorial Rating
Trusted Company Reviews Rating Score for Farmers: 7.6
Farmers earns a 7.6 review score based on our strict evaluation criteria and its extensive coverage options, accessibility, and discounts. Its many optional protections and local agent network generally appeal to drivers who want or need highly personalized automobile coverage.
However, higher standalone premiums and inconsistent customer satisfaction results prevent Farmers from earning a higher overall rating.
Rating Category | Weight | Farmers Score |
Pricing & Value | 25% | 6/10 |
Reputation & Financial Strength | 15% | 8/10 |
Coverage Options & Policy Features | 15% | 9/10 |
Accessibility & Ease of Use | 10% | 9/10 |
Customer Satisfaction & Claims Experience | 20% | 7/10 |
Discounts & Policyholder Benefits | 10% | 9/10 |
Editorial Opinion Score | 5% | 8/10 |
Final Rating | 7.6/10 |
The weighted scores produce an overall Farmers Insurance rating of 7.6 out of a possible 10.
What Makes Farmers Different?
Farmers stands out for its coverage customization, local agent service, and opportunities to combine insurance policies. Its home and auto bundling discounts are especially relevant for customers who might otherwise find its standalone premiums expensive. The company earns our highest rating among competitors in our home and auto insurance bundling overview.
Farmers Home and Auto Bundling
Farmers offers multi-policy discounts for customers able to combine their auto and homeowners insurance policies.
Potential savings: Farmers advertises savings of 10% or more on qualifying home and auto bundles.
Eligible policies: Homeowners and auto insurance are the primary combination, while other multi-policy opportunities and options are also available.
Additional discounts: Safe-driving, vehicle, and payment discounts may provide further savings.
Availability: Discount amounts and eligibility vary by state.
Farmers Signal: Information
Farmers' Signal program uses a smartphone app to monitor driving habits and determine potential insurance discounts.
Enrollment savings: Customers eligible for the Signal program may receive an initial participation discount.
Additional discounts: Safe driving attributes can qualify participants for further savings.
Driving information: Signal evaluates driving behaviors associated with accident risk.
Availability: Program rules and discounts vary by state.
Features and Benefits
Farmers offers a large selection of standard and optional auto insurance coverage, allowing customers to customize policies around their vehicles and financial needs.
Standard coverage: Liability, collision, comprehensive, uninsured/underinsured motorist, and applicable medical payments or personal injury protection.
New car replacement: Helps replace qualifying newer vehicles declared a total loss.
Accident forgiveness: May prevent certain qualifying accidents from increasing premiums.
Rideshare coverage: Helps address insurance gaps for qualifying rideshare drivers.
Customized equipment coverage: Protects eligible permanently installed aftermarket equipment.
Original equipment manufacturer parts coverage: May cover qualifying original manufacturer replacement parts.
Gap or residual debt coverage: Helps cover certain outstanding loan or lease balances following a covered total loss.
Additional benefits: Roadside assistance, rental reimbursement, and digital policy-management tools.
Farmers also offers discounts for bundling, multiple vehicles, safe driving, good students, automatic payments, and qualifying employer or affinity programs. However, availability varies by state.
Pricing & Value
Current rate studies we reviewed generally place Farmers' full-coverage auto insurance premiums between $3,100 and $4,100 annually, or approximately $260 to $340 per month, for sample drivers. These rates tend to be higher than the national average. However, actual premiums can vary significantly based on location, age, vehicle, driving history, coverage selections, deductibles, and credit-based insurance information where permitted.
Bundling home and auto policies through Farmers can help offset some of its higher standalone premiums. The company advertises savings of 10% or more when bundling, and additional discounts may be available.
Is Farmers Worth the Price?
Farmers can be worth the price for drivers looking for extensive coverage options and personalized service through its agent network. While its pricing score for standalone auto coverage premiums in our evaluation hurts its overall rating, its scores for coverage, accessibility, and available discounts highlight the company's strengths.
That said, combining auto and homeowners insurance may improve overall value.
Farmers Auto Insurance Reviews: Customer Reviews
Farmers' customer satisfaction results vary by region. Some policyholders appreciate personalized agent service and coverage flexibility, while others report problems involving premiums, claims decisions, and communication.
In J.D. Power's U.S. Auto Insurance Study, Farmers performed above average in some regions but below average in several others. Its claims satisfaction results have also varied between independent studies. The company earns an A- rating at the Better Business Bureau and a 1.2-star rating on Trustpilot when considering the company's overall insurance offerings.
Common Complaints
Customer complaints commonly involve:
Premium increases and renewal pricing
Claims handling and settlement disagreements
Delayed communication or claim resolution
Billing, cancellation, and refund issues
Differences in service between agents or locations
Farmers Alternatives
Farmers offers extensive coverage and personalized service, but drivers prioritizing lower premiums or stronger claims satisfaction should compare alternatives in our overview of the best auto insurance providers.
Travelers offers competitive pricing, broad coverage, and optional protections.
GEICO emphasizes affordable premiums, extensive discounts, and digital convenience.
Nationwide offers broad coverage, usage-based discounts, and pay-per-mile insurance.
State Farm combines personalized agent service with strong digital tools.
Progressive offers competitive pricing, numerous discounts, and flexible coverage.
Amica emphasizes customer satisfaction, claims service, and dividend-policy options.
Farmers Information and Data
Founded | 1928 |
Business type | Insurance group; Farmers Group, Inc. is part of Zurich Insurance Group |
Headquarters | Woodland Hills, California |
Auto insurance available | Standard and optional personal auto coverage, subject to state availability |
Key coverage options | Liability, collision, comprehensive, UM/UIM, roadside assistance, rental reimbursement, rideshare, and specialized vehicle protections |
Notable policy feature | Customizable coverage and personalized agent service |
Safe-driving program | Signal |
Bundling | Multi-policy discounts for qualifying home and auto policies |
AM Best rating | A (Excellent) |
Should You Choose Farmers?
Farmers makes the most sense for drivers seeking customized coverage, personalized agent service, and opportunities to save through multiple policies. However, its higher standalone auto coverage premiums mean it won't offer the best value for everyone.
Consider Farmers if: You want specialized coverage, local agent support, or home and auto bundling opportunities.
Probably not if: Your priority is the lowest standalone premium.
Frequently Asked Questions
Conclusion
Farmers offers customizable coverage, personalized service, and numerous discount opportunities. Its extensive optional protections make it attractive to drivers who want more than basic auto insurance.
However, higher standalone premiums and mixed customer satisfaction scores lower the company's ranking in our evaluation. Bundling home and auto insurance through Farmers may improve its value for qualifying households.
The company earns a 7.6 rating in our overview of the best auto insurance providers. It also earns our top bundling-specific rating in our guide to the best home and car insurance bundles.
