Purple Mattress Review
Purple Mattress got its start from a Kickstarter campaign in 2015. The company is one of the most popular mattress brands in recent times. The company’s proprietary GelFlex Grid, made of a hyper-elastic polymer, gives the bed its unique qualities that some people love and others avoid. The technology won Purple the most innovative company slot in our annual best mattresses review.
Pros
Innovative design concept
Excellent temperature control
Great motion isolation
High marks from BBB
0% financing through a third-party partner
Available online and in stores
Online quiz to help choose your mattress
Some models allow choice of firmness
Soft to firm comfort levels available
Cons
Some off-gassing noted in reviews
Top models are expensive
Strong opinions for or against GelFlex Grid feel
Some reports of early sagging
About Purple
Purple makes several variations of both all-foam and hybrid mattresses. All of them are fitted with the grid-like pattern of the company’s own unique material and construction. The GelFlex Grid is essentially a layer of air pockets concealed in a grid pattern tucked between foam mattress layers. The Grid allows good support, excellent airflow, and pressure-point relief.
You can get a Purple mattress with comfort levels ranging from soft to firm. The company’s Restore series comprises three mattress options that allow you to choose a soft or firm level. Purple also offers two other mattress series, as well as a children’s option. Also available are sheets, bedding, pillows, cushions, and accessories.
The company’s website provides a mattress quiz to help you decide which Purple bed will fit you best. Each product comes with a 100-day trial period and an industry-standard, 10-year warranty.
Features and Benefits
The company’s features and benefits don’t stop at just being innovative.
- Innovtive hyper-elastic grid design
- 10 adult and one children’s mattress styles
- Available online and at retail stores
- Foam and hybrid types available
- Furniture, bedding, pillows, and accessories also available
- 100-day trial period
- 10-year warranty
- 0% interest financing available
- Free shipping and returns
- Online mattress quiz
Purple Editorial Rating
Trusted Company Reviews Rating Score for Purple: 8.0
| Criteria | Total Points: |
| Available Sizes | 6 |
| Highest Price | 6 |
| Warranty | 12 |
| Trial Period | 8 |
| Retail Availability | 8 |
| Temperature Regulation | 5 |
| Model Options | 7 |
| Reviews | 8 |
| Expert Opinion | 16 |
Purple Models
Purple mattresses are available in a mix of all-foam and hybrid varieties. All of them contain the company’s proprietary GelFlex Grid construction.
| Model | Features | Queen Size MSRP |
| NewDay | Firm
8″ height 2″ GelFlex Grid |
$1,295 |
| Purple | Medium-firm
9.25″ height 2″ GelFlex Grid |
$1,399 |
| Purple Plus | Medium
11″ height 2″ GelFlex Grid |
$1,895 |
| Purple Restore Hybrid | Soft or Firm options
8″ height 2″ GelFlex Grid |
$2,295 |
| Purple RestorePlus Hybrid | Soft or Firm options
3″ GelFlex Grid |
$2,895 |
| Purple RestorePremier Hybrid | Soft or Firm options
3″ GelFlex Grid Independently responsive coils |
$3,495 |
| Purple Rejuvenate | Firm
15.5″ height 2.5″ GelFlex Grid |
$5,495 |
| Purple RejuvenatePlus | Soft
16.5″ height 2.5″ GelFlex Grid |
$6,495 |
| Purple RejuvienatePremier | Medium
18.5″ height 2.5″ GelFlex Grid |
$7,495 |
Purple Mattress Reviews
Purple mattress reviews are generally positive. Customers love the cooling qualities and support from whichever model they purchase. The Better Business Bureau grants the company an A+ grade and gives it an overall score of 4.36—impressive for a customer-centric company.
In general, Purple mattresses rate well for comfort, support, and cooling. Positive comments about the product’s apparent durability are also common. The only consistently recurring complaint was a few reports of the product sagging somewhat after a year of use.
A Purple mattress has a unique feel. Some have likened it to that of a waterbed. The apparent squishy feel some consumers report is enough to make them look elsewhere for a mattress.
To be fair, the vast majority of customers either don’t notice a big difference or like the sensation. However, consumers who don’t care for the subtle distinction have a hard time getting comfortable with the mattress.
Purple Vs. the Competition
The pricing model for Purple mattresses starts off above average, but not the most expensive. However, at the top end of the company’s offerings, its prices are substantially higher than much of its competition.
Despite this, Purple mattresses hold up well against the others in its class. It stands out primarily for its cooling qualities attributed to its proprietary construction.
Purple Mattress Vs. Nectar
While Nectar is the clear winner in the pricing category against Purple, the rest of the competition is split pretty well down the middle.
| Queen price range | Height | Models Available | |
| Purple | $1,295 – $7,495 | 8″ to 18.5″ | 9 |
| Nectar | $1,099 – $1,799 | 12″ to 13″ | 4 |
Purple Vs. Nectar Category Match-Up
| Purple | Nectar | |
| Price (Queen) | Win | |
| Durability / Lifespan | Win | |
| Motion Isolation | Win | |
| Cooling | Win | |
| Pressure relief | Win |
Purple Mattress Vs. Casper
The winner between a Purple and a Casper mattress will depend entirely on your mattress preferences. Casper has a clear pricing advantage but can’t compete against the cooling benefits of Purple.
| Mattress Types | Customer Reviews | Height | |
| Purple | Foam and Hybrid | Excellent | 8″ to 18.5 |
| Casper | Foam and Hybrid | Great | 10 to 13 inches |
Purple Vs. Casper Category Match-Up
| Purple | Casper | |
| Price | Win | |
| Durability / Lifespan | Win | |
| Motion Isolation | Tie | Tie |
| Cooling | Win | |
| Pressure relief | Win |
Purple Mattress Vs. Tempur-Pedic
While the prices for Purple start off lower than Tempur-Pedic, it’s quickly outpaced by Tempur-Pedic in that category. Tempur-Pedic also dominates most categories over Purple. The winner of this battle will come down to personal sleeping preference.
| Firmness Levels | Queen price range | Styles Available | |
| Purple | Soft to firm | $1,295 – $7,495 | 9 |
| Tempur-Pedic | Soft to firm | $1,399.30 – $4,099.00 | 20+ |
Purple Vs.Tempur-Pedic Category Match-Up
| Purple | Tempur-Pedic | |
| Price | Tie | Tie |
| Durability / Lifespan | Win | |
| Motion Isolation | Win | |
| Cooling | Win | |
| Pressure relief | Win |
Purple Vs. Helix
Purple and Helix stack up well against each other for a while. However, despite its higher cost, Purple has the advantage as you get into its higher-end offerings.
| Queen price range | Styles Available | Customer Reviews | |
| Purple | $1,295 – $7,495 | 9 | Excellent |
| Helix | $1,373.80 – $3,748.80 | 20 | Great |
Purple Vs. Helix Category Match-Up
| Purple | Helix | |
| Price | Tie | Tie |
| Durability / Lifespan | Win | |
| Motion Isolation | Win | |
| Cooling | Win | |
| Pressure relief | Tie | Tie |
Avocado Mattress Vs. Purple
Avocado and Purple have very different business models, which makes a head-to-head comparison tricky. While the wins and ties are pretty evenly split, Avocado is more bent towards sustainability. Personal preference will have to determine the winner in this showdown.
| Customer Reviews | Mattress Types | Firmness levels | |
| Purple | Excellent | Foam and Hybrid | Soft to firm |
| Avocado | Great | Foam and Hybrid | Medium to firm |
Avocado Vs. Purple Category Match-Up
| Purple | Avocado | |
| Price | Win | |
| Durability / Lifespan | Tie | Tie |
| Motion Isolation | Win | |
| Cooling | Win | |
| Pressure relief | Tie | Tie |
Puffy Vs. Purple
A Purple and Puffy match-up looks like a good comparison. However, this is one of the few times that Purple wins the pricing category, and the customer reviews category win puts it out in front of Puffy’s offerings.
| Styles Available | Customer Reviews | Trial Period | |
| Purple | 9 | Excellent | 100 days |
| Puffy | 7 | Okay | 101 days |
Puffy Vs. Purple Category Match-Up
| Purple | Puffy | |
| Price | Win | |
| Durability / Lifespan | Win | |
| Motion Isolation | Win | |
| Cooling | Win | |
| Pressure relief | Win |
Purple Vs. DreamCloud
DreamCloud is a good contender against Purple. In fact, several reviews compare the two. DreamCloud clearly has a pricing advantage, but the remaining categories are evenly split.
| Height | Firmness Levels | Queen price range | |
| Purple | 8″ to 18.5″ | Soft to firm | $1,295 – $7,495 |
| DreamCloud | 14″ to 16″ | Medium to firm | $1,332 – $2,499 |
Purple Vs. DreamCloud Category Match-Up
| Purple | DreamCloud | |
| Price | Win | |
| Durability / Lifespan | Tie | Tie |
| Motion Isolation | Tie | Tie |
| Cooling | Win | |
| Pressure relief | Win |
Purple Vs. the Competition Vital Stats
| Feature | Trusted Company Rating | Queen Size Price Range | Trial Period / Warranty Length |
| Purple | 8.0 | $1,295 – $7,495 | 100 days / 10 years |
| Nectar | 9.4 | $1,099 – $1,799 | 365 days / Lifetime |
| Casper | 7.9 | $995 – $3,395 | 100 days / 10 years |
| Tempur-Pedic | n/a | $1,399.30 – $4,099.00 | 90 days / 10 years |
| Helix | 8.6 | $1,373.80 – $3,748.80 | 100 days / 10 – 15 years |
| Avocado | n/a | $1,299 – $3,899 | 100 days / 10 years |
| Puffy | n/a | $2,399 – $4,649 | 101 days / Lifetime |
| DreamCloud | n/a | $1,332 – $2,499 | 365 days / Lifetime |
Frequently Asked Questions
Are Purple mattresses good?
What are the best sheets for Purple mattress?
Is Purple Mattress Worth It?
What mattress is better than Purple?
What is the lifespan of Purple mattress?
Are Purple mattresses good for backs?
Source
Image sources: Purple.com/2 — bbb.org — Nectarsleep.com — Casper.com — Tempurpedic.com — Helixsleep.com — Avocadogreenmattress.com — Puffy.com — Dreamcloudsleep.com
Deane Biermeier is a certified financial educator through the University of Minnesota and a respected authority in financial research, writing, and editing, renowned for his in-depth analyses and expert advice. With a distinguished career that previously spanned home improvement, real estate, and finance topics, Deane's role at Trusted Company Reviews focuses exclusively on finance.
Deane has contributed to leading publications such as Forbes Home, US News and World Report, Newsweek Vault, and others.
Since joining TrustedCompanyReviews.com in 2023, he has solidified his reputation as a crucial resource for clear, factual financial guidance.
Deane Biermeier
Last Updated: May 23, 2025
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