The listings featured on this site are from companies from which this site receives compensation. This influences where, how and in what order such listings appear on this site.


How We Calculate Rating

Ratings on Trusted Company Reviews are given by experts in that particular industry. Our experts monitor the brand closely and then give the brand a rating which you can trust.

Our rating score is based on 10 Points and a Five-Star shown alongside the score to easily understand the rating.

We frequently update the ratings of all brands so that you don’t choose a brand by their old  ratings.

Blue Apron Reviews

Home » Brands » Blue Apron Reviews

Table of Contents

Honest and Unbiased Blue Apron Reviews for 2023

Here’s what’s inside this Blue Apron meal delivery service review–

  • We Review Blue Apron’s Meals, Heat and Eat, and Wine Options!
  • Get a Summary of Blue Apron Customer Reviews, Complaints and Ratings.
  • HelloFresh vs. Blue Apron: Which is better? We’ll help you decide.
  • Detailed review of Blue Apron prices and options.

Is Blue Apron Worth it? Meal delivery kits are not all created equally. From cost and serving sizes to meal options and ethical sourcing, our Blue Apron review provides everything you need to make an informed choice!

Blue Apron is top of the list if you’re looking for a delivery kit with no commitment, delicious recipes, and beautiful step-by-step instructions.

Do you love wine with dinner? They’ve got it! Need some heat-and-eat meals? They have them! Their website even boasts clear and easy-to-understand tips and techniques that’ll have you cooking like a professional chef in no time!

Blue Apron Reviews infographic



  • Blue Apron Market offers kitchen tools and pantry essentials

  • No Contract or Commitment

  • Pairing Wines Available in 2 Sizes

  • Discounts for Military, Teachers, Seniors and Healthcare Workers


  • No Allergy-Free Options

  • No Single Portion Options

  • Difficult Cancellation Procedures

  • Not a Good fit for families over four people

Blue Apron


$60.95-$134.82 Minimum


No Commitment

Delivery Area

Contiguous United States

Customer Service Contact

1 (888) 278-4349

How does Blue Apron Work?

Sign-up options are available online at or on their easy-to-use app.

  1. You’ll start by choosing your family size and number of meals per week. Family size options range from 2 to 4, with no option for singles or large families.
  2. Once you’ve chosen your family size, you can select 2, 3, 4, or 5 meals per week.
  3. Next, Blue Apron offers several preferences for meal types. You may choose one or several depending on your family’s eating habits. Blue Apron will offer you customized recommendations based on your choices. However, you will still have the option to browse the Blue Apron menu outside of those recommendations if you wish.

Review Blue Apron Menu and Recipes

  • Chef Favorites (Top picks from the Blue Apron test kitchen)
  • Wellness (Recipes approved by a nutritionist)
  • Family Friendly (Meals loved by children and adults alike)
  • Fast & Easy (Quick prep and Heat & Eat options)
  • Veggies (Plant-based meals)
Image of Blue Apron recipe for Review

Source: Blue Apron

Your next step is to input your email, create a password, and provide your shipping information. Here, you’ll have the option of viewing your probable cost, promotional discounts, and total. You’ll also be provided with your first delivery date. Once you’re ready, you can proceed to enter your billing information.

Once you enter your billing information, your subscription begins. While you are not locked into a commitment, you must carefully monitor your subscription from week to week. If you choose to pause or end your subscription, you’ll need to do so a week before the shipping date. This can be done through your account’s “Plan Settings” page on the website.

Is Blue Apron Cost Effective?

Blue Apron offers a weekly Premium recipe option for an additional cost, of up to $11.99/serving. This option includes the same delicious ingredients and easy-to-follow recipe as the other options but offers an upgraded experience with more elaborate cooking techniques. In our pricing example below, we will upgrade to the Premium meal on weeks with four or more meals.

Blue Apron Pricing

Number of People in your Household

Meals Per Week for Each Person

Price Per Serving

Average Shipping (varies)

Premium Cost

Total Cost

















































Figures are approximate; see for more detailed information.

As you consider the cost of Blue Apron’s meal kits, remember that your box will cover a maximum of 5 dinners per week, leaving you to shop for and prepare for two dinners and all breakfasts and lunches. Depending on your budget, this may or may not be financially beneficial.

Something to note: The maximum number of meals that can be ordered per person is 5. This is lower than other services, such as Hello Fresh, which offers up to 6 weekly meals.

Reviews of Blue Apron Add-ons

In addition to choosing a Premium meal each week, you’ll also have the option of including up to 2 add-ons in each box. These heat & eat meals, appetizers, and desserts will cost an additional $6.99-$10.99 per serving and include recipes such as Tomato & Basil Pesto Crostini with Garlic & Capers, Sichuan-Style Beef, or Carrot Cornmeal Cake with Mascarpone Maple Frosting.

Blue Apron Wine Review

Blue Apron Wine Review

If you’re a wine lover, Blue Apron has you covered. Their wine delivery plan can be purchased on its own or in addition to the meal delivery. Each wine is chosen by Blue Apron specialists and is paired specifically with your chosen meals.

You can also choose 500mL bottles for a perfect dinner pairing for two or full-sized bottles. Each bottle starts at $11.00, with the subscription delivering six bottles monthly for $75.99, including shipping.

Blue Apron Market Reviews

If there’s still room in your budget, Blue Apron Market offers a variety of wines, pantry staples, kitchen tools, and additional meal kit options.

Let’s take a look at what you’ll find in the market.

  • Wine Bundles
  • Seasonal wine bundles of 3-500mL bottles
  • Seasonal wine bundles of 6-500mL bottles
  • Seasonal wine bundles of 6-750ml bottles
  • Celebration packs, Sparkling Brut 3 or 6 packs

Blue Apron Wine Review


  • Specialty Spice Blends such as Caribbean or Togarashi
  • Kosher Sea Salt
  • Finishing Flake Salt

blue apron meal review

Kitchen Tools

  • Chef Knives
  • Pans
  • Graters and Presses
  • Spatulas
  • Mixing bowls
  • Recipe Binder & Organizer
  • Cookbooks

blue apron kitchen tools review

Meal Kits

  • Heat & Eat meals
  • Seasonal meals for large gatherings
  • Meal kit bundles (e.g., Wellness Meal Kit, 3 Blue Apron recipes)

blue apron meal kits reviews

Can I see Blue Apron meals without signing up?

Blue Apron menus and recipes are published on its website and app for free. Even without a subscription, you can browse the beautifully illustrated recipes and follow the step-by-step instructions to try them at home.

Does Blue Apron deliver food to your house?

You’ll need to do your own shopping, but if you want to try the chef-inspired recipes without all the pop-ups and ads on standard recipe-sharing sites, try Blue Apron!

Then, if you decide to skip the shopping step, sign up for a subscription and have the ingredients delivered right to your door.

Review Blue Apron Discount Options

Blue Apron coupon codes offer up to 18 meals free. Keep in mind that this will be applied over several orders. You’ll receive an average of $23.00 off of your first six boxes, with the first box receiving an additional discount of $12.00 plus free shipping.

The Blue Apron military discount, Blue Apron student discount, Blue Apron healthcare discount, Blue Apron teacher discount, and Blue Apron 55+ discounts are all $110 off and free shipping on the first order. While this is a fantastic deal, the 18 meals free coupon saves you about $40 more.

Discounts do not apply to tax or shipping. They also do not apply to add-ons or premium meals.

Referral Program

If you are over 18 and have a subscription to Blue Apron, you may be invited to participate in their referral program. Invitations are sent through the Free Meal section of your account page. The invitation will give you the terms for earning free meals by referring friends and family to the service.

Blue Apron Recipe Collection Reviews

Blue Apron’s massive recipe collection is available on their website. You can browse the beautiful photos and recipe cards as you narrow your search by protein, cuisine style, or keyword.

Favorite Recipe

  • Chipotle Chicken Chili
  • Summer Squash & Monterey Jack Empanadas
  • Fairy Tale Eggplant & Mozzarella Pizza
  • Steaks & Black Bean-Butter Sauce
  • Za’atar chicken Skewers & Mint Yogurt Sauce

If you love breakfast for dinner or want to use your delivery to cover your morning meal, Blue Apron has you covered with decadent options such as:

  • Spicy Guacamole Breakfast Sandwiches
  • Cheesy Potato Breakfast Bowls
  • Corn & Pepper Breakfast Burritos

For families with children, kid-friendly options abound with savory options such as:

  • Crunchy Chicken Tacos
  • Three Cheese Pizza

Blue Apron has even created recipe collections for:

  • Low Calorie
  • Low Carb
  • Vegetarian

Review Blue Apron Healthy Options

Does Blue Apron have Kosher meals?

Blue Apron does not offer Kosher meals at this time. However, their variety of meal options allows you to create a Kosher menu.

Does Blue Apron have Whole30 meals?

Blue Apron offers no specific Whole30 meal options. However, their Wellness menu offers meals that easily fit into the health plan.

Does Blue Apron do Paleo meals?

Blue Apron does not offer Paleo options, but their wide variety of meal options means that you can choose meals that fit best within the health plan.

Does Blue Apron have diabetic meals?

Blue Apron offers Carb Conscious meals under the Wellness category that are perfect for diabetic patients.

Does Blue Apron do Fodmap?

Fodmap options are not available through Blue Apron at this time.

Does Blue Apron have vegan meals?

Blue Apron does not offer “vegan” as a category, but some vegan meals are available under their vegetarian category. You may need to omit or replace some ingredients, such as cheese.


Blue Apron is committed to ethically sourcing its ingredients. They purchase all meats from sources that use no added hormones or sub-therapeutic antibiotics and use only Certified Humane Raised and Handled® pasture-raised eggs.

Their commitment to providing the right ingredients for each meal guarantees the least amount of food waste, helping to cut down on the more than 119 billion pounds wasted in America each year. In fact, a study published by the Journal of Cleaner Production found that meal delivery kits, such as Blue Apron, cut down on total food waste by 38%.

Blue Apron Customer Reviews

There’s no denying that Blue Apron meal kits are popular and offer some delicious options, but how do customers feel after giving the service a try? It’s a mixed bag.

Positive Blue Apron Customer Reviews:

  • Customers who use Weight Watchers loved the plethora of meal options
  • Many home cooks found the food to be tasty and delicious
  • Some were impressed by the wine pairings
  • Home cooks loved Blue Apron’s sustainable practices

Negative Blue Apron Customer Reviews and Complaints:

  • Blue Apron has a 1/5 star and D- rating with the Better Business Bureau
  • Consumers wishing to cancel found the process extremely difficult
  • Some home cooks found rotten food in their boxes or were missing key ingredients
  • Some customers found that they needed to add rice or vegetables to bulk up the portion sizes

Blue Apron BBB Reviews, Complaints and Rating

bbb reviews on blue apron .


Frequently Asked Questions

How to cancel Blue Apron?

How much is Blue Apron?

What is Blue Apron?

Is Blue Apron worth it?

How does Blue Apron work?

Who owns Blue Apron?

Does Blue Apron take EBT?

Does Blue Apron deliver to Hawaii?

Which is better, HelloFresh or Blue Apron?


Blue Apron Ratings


Blue Apron

Cost (per serving)

$3.00-$5.00: 20 Points
$5.01-$9.00: 18 Points
$9.01-$11.00: 15 Points
$11.00-$14.00: 12 Points
$14.00 and up: 10 Points



Yes: 0 Points
No: 10 Points


Number of Weekly Options

1-20: 2 Points
21-30: 4 Points
31-50: 6 Points
51-80: 8 Points
81+: 10 Points


Single Portion Options

Yes: 5 Points
No: 0 Points


Household Size

2-4: 8 Points
6 or more: 10 Points


Kid Friendly Options

Yes: 3 Points
No: 0 Points


Allergen Free Options

Yes: 3 Points
No: 0 Points


Low-Calorie Options

Yes: 3 Points
No: 0 Points


Kosher Options

Yes: 3 Points
No: 0 Points


Quick & Easy Options

Yes: 3 Points
No: 0 Points


Breakfast/Lunch Options

Yes: 3 Points
No: 0 Points


Add Ons/Gourmet Options

Yes: 3 Points
No: 0 Points


Coupon Codes Offered

Yes: 4 Points
No: 0 Points


Ethical Practices

Yes: 10 Points
No: 0 Points


Expert Opinion Score

Up to 10 Points





ABOUT THE AUTHOR: Tammy McKinney, RN & Healthcare Writer

A seasoned Registered Nurse and Healthcare Writer passionate about health and wellness, Tammy McKinney works diligently to share her expertise with the public. To learn more about Tammy, please visit her profile at

About Author

Dr. Ali
Tammy McKinney, RN, is a seasoned registered nurse and accomplished healthcare writer. With a background in acute care, long-term care, and hospice & palliative care, Tammy combines her medical expertise with her passion for writing to educate and inform the public on various health-related topics. Having worked as a healthcare writer for major publications, including, Tammy has established herself as an expert reviewer for senior products such as walk-in bathtubs and stair lifts. Recent Reviews by Tammy McKinney: Top Stair Lifts for Seniors: Top Stair Lifts for Seniors Review: Best Meal Kit Delivery Services: Best Meal Kit Delivery Services Review: Her primary focus is on assisting older individuals in maintaining their independence, safety, and freedom, allowing them to continue living at home. Through her work, Tammy has gained firsthand experience with many popular senior products on the market, ranging from walk-in tubs to healthy meal delivery services and stair lifts. Tammy's professionalism and attention to detail shine through in her writing, ensuring accuracy and clarity. Her ability to simplify complex medical concepts makes her content accessible to a wide audience. With a deep understanding of the healthcare industry, Tammy consistently provides valuable insights and expert guidance. Given her extensive experience and dedication to improving the lives of seniors, Tammy McKinney is a valuable asset to our team.

Editorial Reviews

Ring Home Security System Review

A 2024 Ring Security System Review (tried and tested) Searching for reviews on Ring home security systems? This Ring security system review will cover everything you need to know about the company, its products, and the experience you might expect owning them. I...

Home Security Expert Reviews SimpliSafe vs. Alternatives (2024)

This Simplisafe review will cover what you need to know about the company’s home security products, services, and background. We touch on its installation procedures, including that it offers both DIY and professional options, and we talk about the SimpliSafe app,...

Must Reads

Student Loan Questions: 16 Essential Federal and Private Answers

It's not surprising to feel overwhelmed by student loan questions. Heading off to higher education is one thing. Dealing with the financial challenges can be a whole new set of challenges. Navigating the world of student loans can be daunting for first-time and even...

Review Liberty Home Guard Vs. American Home Shield Warranties

Overall, Liberty Home Guard offers top-rated service with its affordable and comprehensive home warranty plans. Detailed Comparison of American Home Shield vs. Liberty Home Guard AHS vs Liberty American Home Shield Liberty Home Guard Monthly Price $29.99 to $69.99...

Best Egg Vs. SoFi Which A+ Graded Company is Better for You?

Best Egg Loan Reviews Vs. SoFi Personal Loan Reviews Examining Best Egg loan reviews Vs. SoFi personal loan reviews reveals two similar approaches to online lending from two very different types of companies. Where SoFi offers full online banking services and lending,...

Debt Consolidation Vs Personal Loan

The primary difference between a personal loan and a debt consolidation loan has little to do with the loan itself and more to do with how consumers use the funding. The application processes can differ slightly in that when consolidating debt, it's wise to account...

Fitting Hearing Aids: All You Need To Know, by Dr. Ruth Reisman

How to Correctly Fit Hearing Aids Properly fitted hearing aids can significantly improve sound quality, enhance comfort, and optimize the efficiency of your hearing devices. This is particularly crucial for seniors with tinnitus, as correctly fitted hearing aids can...

Medical Guardian vs. Life Alert: Which Medical Alert System is Better?

Welcome to our comprehensive showdown between Medical Guardian and Life Alert – two titans in the world of medical alert systems. If you're seeking the ultimate safeguard for your loved ones or yourself, you're in the right place. We're about to dive deep into this...

How to Choose a Mattress With Confidence: Everything You Need to Know

You've heard it said that we'll spend somewhere around a third of our lives in bed—And the math works out. While we're mostly awake for life's larger portions, taking care of ourselves all the time is essential—Not just the two-thirds we remember best. Learning how to...

Happy Head vs. Hims vs. Keeps: Best & Worst ways to regrow hair!

Happy Head vs. Hims vs. Keeps: What is the best product to regrow hair?  Are you ready to stop hair loss and regrow a thick head of hair? Happy Head, Hims, and Keeps offer effective hair loss and regrowth treatments for men and women. Harnessing the power of...

Which is Better?: Identity Guard Vs. LifeLock

Which is Better?: Identity Guard Vs. LifeLock At first, an Identity Guard vs. LifeLock comparison may look like a toss-up. Both companies have been in the game longer than most, and both offer solid identity theft protections and plans with variable coverages to allow...

Credit Karma Vs. Experian: Which is better?

How does Experian compare to Credit Karma? While there are numerous prominent credit monitoring companies, choosing one over another as the best depends mainly on your preferences and needs as a consumer. Credit Karma versus Experian is always a hot topic, as the two...

Social Links