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LifeLock Review: Identity Theft Protection With Options

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LifeLock Review: Identity Theft Protection With Options

LifeLock started in 2005 with the tagline, “There’s a victim of identity theft every three seconds.” As one of the most recognized names in identity theft protection, the company is a perennial favorite of consumer review platforms, earning consistently high ratings. In 2017 Norton acquired LifeLock, and the combination is often referred to as NortonLifeLock. The company lands on our review of the best identity protection companies for offering the most plan choices for consumers.

About LifeLock

LifeLock offers a long list of identity protection services and provides perhaps the industry’s largest menu of plan options. While the plans all feature pre-determined coverages, choosing one may feel like customizing due to the sheer number of choices. While just three basic plans, Standard, Advantage, and Ultimate Plus, are the staples, each is available in three configurations: individual, family, and family with children.

LifeLock potentially offers the highest dollar amount of identity theft insurance. In its Ultimate Plus family plan with children, possible payouts include $3 million for each of two adults and up to $1.05 million for each child. Coverage splits between lawyer and expert fees, stolen funds reimbursement, and personal expense reimbursement.

LifeLock review image


  • A total of nine plans are available

  • 30-day free trial

  • A trusted name in identity and online identity protection

  • 401K and investment protections available

  • Stolen funds and wallet coverage in all plans

  • Credit monitoring in all plans


  • VPN only available as an add-on

  • Prices increase after the first year

  • Plans are more expensive than many competitors

  • Three-bureau credit monitoring only in Ultimate Plus plans

LifeLock Features and Benefits

LifeLock’s identity protection services are available in nine variations of three main plans—Enough to make it feel like you’re choosing custom service

  • Up to nine individual and family plans are available
  • 30-day free trial
  • Home title protection is available as an add-on
  • Family plan options include 2 adults and up to 5 children
  • Three-bureau credit monitoring and reporting available in Ultimate Plus plan
  • SSN monitoring comes standard with every plan
  • Credit file monitoring for children in each family plan
  • Stolen funds and expense reimbursement in every plan
  • Identity restoration and stolen wallet protection in every plan
  • Promotional first-year pricing is available

LifeLock Editorial Rating

Trusted Company Reviews Rating Score for LifeLock: 4.3

Criteria Total Points: 
Satisfaction Guarantee 5
ID theft protection insurance amount 6
Credit monitoring 10
Family plan available 10
Monthly pricing 0
Dark web monitoring 5
Resolution services available 10
Alerts 10
Online privacy attributes 15
Expert opinion score 15

LifeLock Plan Prices

LifeLock offers three main plans in various configurations to accommodate individuals, a pair of adults, or two adults with up to five children.

Plan Name Standard Advantage Ultimate Plus
Monthly Price after first year for Individual $11.99 $22.99 $34.99
Annual price with single payment after first year for Individual $124.99 $239.99 $339.99
Monthly Pirce after first year for Family plan including 2 adults $23.99 $45.99 $69.99
Annual price with single payment after first year for Family plan including 2 adults $249.99 $479.99 $679.99
Monthly Pirce after first year for Family plan including 2 adults and 5 children $35.99 $57.99 $79.99
Annual price with single payment after first year for Family plan including 2 adults and 5 children $359.99 $579.99 $799.99
Insurance coverages $1.05 million per adult and $1.05 million per child $1.2 million per adult and $1.05 million per child $3 million per adult and $1.05 million per child

LifeLock Reviews

Before doing business with a company, it’s always a good idea to check customer reviews. LifeLock identity theft protection reviews are mixed, with ratings ranging from one star at the Better Business Bureau (BBB) to over 4.5 stars at places like Forbes and the Apple App Store. Here is a summary of LifeLock’s most prominent reviews:

  • Customers appreciate LifeLock’s services. The company offers a sense of security, but some consumer worry that a false sense of security could develop.
  • Some customers would appreciate more security assurances.
  • Pricing is higher than many competitors for similar services
  • Customers appreciate LifeLock’s timely alerts via phone and email regarding suspicious activities or changes in financial accounts.
  • Solid customer service is provided with timely responses.
  • Despite some concerns, customers generally value LifeLock’s services.

LifeLock review awards image
Overall, customers view LifeLock as a valuable tool to help protect personal information, with consistent monitoring and responsive customer service. However, some customers express a desire for enhanced security features in return for the higher-than-average costs.

Is LifeLock Right for You?

With nine different plan choices, there seems to be something for everyone with LifeLock. Individuals, couples, and families can all benefit from the company’s comprehensive protections and generous insurances. LifeLock’s child protections are robust and could work well for families with five or fewer dependants. However, the prices can become pretty steep outside of the individual plans.

LifeLock Vs. Aura

LifeLock and Aura are each solid competitors in the identity theft protection industry. Which one comes out on top for you will depend on precisely what coverages you need, and little more than that. While LifeLock is slightly more expensive than Aura, the few extra benefits you receive for the money make up for the difference if you need the services.

The trick behind choosing between the two is knowing what protections you need. As premium ID theft protection companies, they both perform well on most fronts. Aura offers three plans and a family plan, coverage for unlimited children in its family plan, and VPN access. In contrast, LifeLock offers nine plan choices to ensure you find one that fits your needs, as long as you’re willing to pay extra for VPN access and have five or fewer children.

Feature LifeLock Aura
Trusted Company Review Score 4.3 4.7
Maximum Identity Theft Insurance Amount Per Adult $3M $5M
Trial Period 30 days 14 days
Credit Monitoring Available in Lowest Cost Plan 1 Bureau 3 Bureau
Dark Web Monitoring Yes Yes
Available Number of Dependents Protected 5 No Limit
VPN Available Add on Yes
Lowest Monthly Cost $11.99 $20
Highest Monthly Cost $79.99 $65

For more comparisons of LifeLock versus other reputable identity theft protection services, check out this detailed review comparing LifeLock vs. Identity Guard.

Frequently Asked Questions

Is LifeLock worth it?

Is LifeLock a scam?

Does LifeLock work?

Does LifeLock protect home titles?

Is there a better option than LifeLock?

What is the downside of LifeLock?


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About Author

Dr. Ali
Deane Biermeier spent over 30 years working in residential construction, contracting, remodeling, maintenance, and home repair before beginning to write extensively as a way to broaden his reach. Throughout his career, his passion has been helping his clients find the potential hidden within the walls of every home and providing them with the information and tools to take control of their repair and remodeling endeavors. Part of his goal was, and is, to assist his clients, and now his readers, in finding ways to make their ambitions a reality. To meet that desire, Deane now provides written content about all things relating to the home and personal finances.
Dr. Ali

Deane Biermeier

Last Updated August 19, 2023

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