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LifeLock Review: Identity Theft Protection

8.6

LifeLock Review: Identity Theft Protection With Options

LifeLock started in 2005 with the tagline, "There's a victim of identity theft every three seconds." As one of the most recognized names in identity theft protection, the company is a perennial favorite of consumer review platforms, earning consistently high ratings. In 2017 Norton acquired LifeLock, and the combination is often referred to as NortonLifeLock. The company lands on our review of the best identity protection companies for offering the most plan choices for consumers.

About LifeLock

LifeLock offers a long list of identity protection services and provides perhaps the industry's largest menu of plan options. While the plans all feature pre-determined coverages, choosing one may feel like customizing due to the sheer number of choices. While just three basic plans, Standard, Advantage, and Ultimate Plus, are the staples, each is available in three configurations: individual, family, and family with children.

LifeLock potentially offers the highest dollar amount of identity theft insurance. In its Ultimate Plus family plan with children, possible payouts include $3 million for each of two adults and up to $1.05 million for each child. Coverage splits between lawyer and expert fees, stolen funds reimbursement, and personal expense reimbursement.

Pros


  • A total of nine plans are available
  • 30-day free trial
  • A trusted name in identity and online identity protection
  • 401K and investment protections available
  • Stolen funds and wallet coverage in all plans
  • Credit monitoring in all plans

Cons


  • VPN only available as an add-on
  • Prices increase after the first year
  • Plans are more expensive than many competitors
  • Three-bureau credit monitoring only in Ultimate Plus plans

LifeLock Features and Benefits

LifeLock's identity protection services are available in nine variations of three main plans—Enough to make it feel like you're choosing custom service

  • Up to nine individual and family plans are available

  • 30-day free trial

  • Home title protection is available as an add-on

  • Family plan options include 2 adults and up to 5 children

  • Three-bureau credit monitoring and reporting available in Ultimate Plus plan

  • SSN monitoring comes standard with every plan

  • Credit file monitoring for children in each family plan

  • Stolen funds and expense reimbursement in every plan

  • Identity restoration and stolen wallet protection in every plan

  • Promotional first-year pricing is available

LifeLock Editorial Rating

Trusted Company Reviews Rating Score for LifeLock: 4.3

Criteria

Total Points: 

Satisfaction Guarantee

5

ID theft protection insurance amount

6

Credit monitoring

10

Family plan available

10

Monthly pricing

0

Dark web monitoring

5

Resolution services available

10

Alerts

10

Online privacy attributes

15

Expert opinion score

15

LifeLock Plan Prices

LifeLock offers three main plans in various configurations to accommodate individuals, a pair of adults, or two adults with up to five children.

Plan Name

Standard

Advantage

Ultimate Plus

Monthly Price after first year for Individual

$11.99

$22.99

$34.99

Annual price with single payment after first year for Individual

$124.99

$239.99

$339.99

Monthly Pirce after first year for Family plan including 2 adults

$23.99

$45.99

$69.99

Annual price with single payment after first year for Family plan including 2 adults

$249.99

$479.99

$679.99

Monthly Pirce after first year for Family plan including 2 adults and 5 children

$35.99

$57.99

$79.99

Annual price with single payment after first year for Family plan including 2 adults and 5 children

$359.99

$579.99

$799.99

Insurance coverages

$1.05 million per adult and $1.05 million per child

$1.2 million per adult and $1.05 million per child

$3 million per adult and $1.05 million per child

LifeLock Reviews

Before doing business with a company, it's always a good idea to check customer reviews. LifeLock identity theft protection reviews are mixed, with ratings ranging from one star at the Better Business Bureau (BBB) to over 4.5 stars at places like Forbes and the Apple App Store. Here is a summary of LifeLock's most prominent reviews:

  • Customers appreciate LifeLock's services. The company offers a sense of security, but some consumer worry that a false sense of security could develop.

  • Some customers would appreciate more security assurances.

  • Pricing is higher than many competitors for similar services

  • Customers appreciate LifeLock's timely alerts via phone and email regarding suspicious activities or changes in financial accounts.

  • Solid customer service is provided with timely responses.

  • Despite some concerns, customers generally value LifeLock's services.

Overall, customers view LifeLock as a valuable tool to help protect personal information, with consistent monitoring and responsive customer service. However, some customers express a desire for enhanced security features in return for the higher-than-average costs.

Is LifeLock Right for You?

With nine different plan choices, there seems to be something for everyone with LifeLock. Individuals, couples, and families can all benefit from the company's comprehensive protections and generous insurances. LifeLock's child protections are robust and could work well for families with five or fewer dependants. However, the prices can become pretty steep outside of the individual plans.

LifeLock Vs. Aura

LifeLock and Aura are each solid competitors in the identity theft protection industry. Which one comes out on top for you will depend on precisely what coverages you need, and little more than that. While LifeLock is slightly more expensive than Aura, the few extra benefits you receive for the money make up for the difference if you need the services.

The trick behind choosing between the two is knowing what protections you need. As premium ID theft protection companies, they both perform well on most fronts. Aura offers three plans and a family plan, coverage for unlimited children in its family plan, and VPN access. In contrast, LifeLock offers nine plan choices to ensure you find one that fits your needs, as long as you're willing to pay extra for VPN access and have five or fewer children.

Feature

LifeLock

Aura

Trusted Company Review Score

4.3

4.7

Maximum Identity Theft Insurance Amount Per Adult

$3M

$5M

Trial Period

30 days

14 days

Credit Monitoring Available in Lowest Cost Plan

1 Bureau

3 Bureau

Dark Web Monitoring

Yes

Yes

Available Number of Dependents Protected

5

No Limit

VPN Available

Add on

Yes

Lowest Monthly Cost

$11.99

$20

Highest Monthly Cost

$79.99

$65

For more comparisons of LifeLock versus other reputable identity theft protection services, check out this detailed review comparing LifeLock vs. Identity Guard.

Frequently Asked Questions

Is LifeLock worth it?

LifeLock's prices are higher than many of its competitors, especially for family coverage. However, the individual plan prices are more in line with industry averages and provide excellent protection for the cost. LifeLock may be worth it just to have all your identity protections in one spot. But shopping around can pay off if you're interested in paying less but possibly giving up some convenience.

Is LifeLock a scam?

LifeLock is a legitimate identity theft protection company Norton owns that's been in business since 2005.

Does LifeLock work?

LifeLock provides identity protection and monitoring services. While the company can alert you to suspicious activity and provide limited action against identity theft, you are ultimately responsible for responding to alerts to keep your own identity safe.

Does LifeLock protect home titles?

LifeLock's standard identity theft protection plans don't offer home title protection. However, customers can purchase the coverage separately or add it to an existing plan for an additional cost.

Is there a better option than LifeLock?

How to protect one's identity is a personal decision for many people. One protection company may be better or worse than another, depending solely on what the customer feels is important. While LifeLock offers comprehensive identity theft protection, it's wise to shop for alternatives and ensure you find the best plan for you before committing to one.

What is the downside of LifeLock?

Every identity theft protection company has pros and cons. LifeLock's cons include higher-than-average pricing, single-bureau credit monitoring in lower-tier plans, and that a VPN option is only available as an add-on.

Source

image source

LifeLock.com

About Author

Deane Biermeier

Deane Biermeier

Deane Biermeier is a certified financial educator through the University of Minnesota and a respected authority in financial research, writing, and editing, renowned for his in-depth analyses and expert advice. With a distinguished career that previously spanned home improvement, real estate, and finance topics, Deane's role at Trusted Company Reviews focuses exclusively on finance. Deane has contributed to leading publications such as Forbes Home, US News and World Report, Newsweek Vault, and others. Since joining TrustedCompanyReviews.com in 2023, he has solidified his reputation as a crucial resource for clear, factual financial guidance.