LifeLock Review: Identity Theft Protection With Options
LifeLock started in 2005 with the tagline, “There’s a victim of identity theft every three seconds.” As one of the most recognized names in identity theft protection, the company is a perennial favorite of consumer review platforms, earning consistently high ratings. In 2017 Norton acquired LifeLock, and the combination is often referred to as NortonLifeLock. The company lands on our review of the best identity protection companies for offering the most plan choices for consumers.
About LifeLock
LifeLock offers a long list of identity protection services and provides perhaps the industry’s largest menu of plan options. While the plans all feature pre-determined coverages, choosing one may feel like customizing due to the sheer number of choices. While just three basic plans, Standard, Advantage, and Ultimate Plus, are the staples, each is available in three configurations: individual, family, and family with children.
LifeLock potentially offers the highest dollar amount of identity theft insurance. In its Ultimate Plus family plan with children, possible payouts include $3 million for each of two adults and up to $1.05 million for each child. Coverage splits between lawyer and expert fees, stolen funds reimbursement, and personal expense reimbursement.
Pros
A total of nine plans are available
30-day free trial
A trusted name in identity and online identity protection
401K and investment protections available
Stolen funds and wallet coverage in all plans
Credit monitoring in all plans
Cons
VPN only available as an add-on
Prices increase after the first year
Plans are more expensive than many competitors
Three-bureau credit monitoring only in Ultimate Plus plans
LifeLock Features and Benefits
LifeLock’s identity protection services are available in nine variations of three main plans—Enough to make it feel like you’re choosing custom service
- Up to nine individual and family plans are available
- 30-day free trial
- Home title protection is available as an add-on
- Family plan options include 2 adults and up to 5 children
- Three-bureau credit monitoring and reporting available in Ultimate Plus plan
- SSN monitoring comes standard with every plan
- Credit file monitoring for children in each family plan
- Stolen funds and expense reimbursement in every plan
- Identity restoration and stolen wallet protection in every plan
- Promotional first-year pricing is available
LifeLock Editorial Rating
Trusted Company Reviews Rating Score for LifeLock: 4.3
Criteria | Total Points: |
Satisfaction Guarantee | 5 |
ID theft protection insurance amount | 6 |
Credit monitoring | 10 |
Family plan available | 10 |
Monthly pricing | 0 |
Dark web monitoring | 5 |
Resolution services available | 10 |
Alerts | 10 |
Online privacy attributes | 15 |
Expert opinion score | 15 |
LifeLock Plan Prices
LifeLock offers three main plans in various configurations to accommodate individuals, a pair of adults, or two adults with up to five children.
Plan Name | Standard | Advantage | Ultimate Plus |
Monthly Price after first year for Individual | $11.99 | $22.99 | $34.99 |
Annual price with single payment after first year for Individual | $124.99 | $239.99 | $339.99 |
Monthly Pirce after first year for Family plan including 2 adults | $23.99 | $45.99 | $69.99 |
Annual price with single payment after first year for Family plan including 2 adults | $249.99 | $479.99 | $679.99 |
Monthly Pirce after first year for Family plan including 2 adults and 5 children | $35.99 | $57.99 | $79.99 |
Annual price with single payment after first year for Family plan including 2 adults and 5 children | $359.99 | $579.99 | $799.99 |
Insurance coverages | $1.05 million per adult and $1.05 million per child | $1.2 million per adult and $1.05 million per child | $3 million per adult and $1.05 million per child |
LifeLock Reviews
Before doing business with a company, it’s always a good idea to check customer reviews. LifeLock identity theft protection reviews are mixed, with ratings ranging from one star at the Better Business Bureau (BBB) to over 4.5 stars at places like Forbes and the Apple App Store. Here is a summary of LifeLock’s most prominent reviews:
- Customers appreciate LifeLock’s services. The company offers a sense of security, but some consumer worry that a false sense of security could develop.
- Some customers would appreciate more security assurances.
- Pricing is higher than many competitors for similar services
- Customers appreciate LifeLock’s timely alerts via phone and email regarding suspicious activities or changes in financial accounts.
- Solid customer service is provided with timely responses.
- Despite some concerns, customers generally value LifeLock’s services.
Overall, customers view LifeLock as a valuable tool to help protect personal information, with consistent monitoring and responsive customer service. However, some customers express a desire for enhanced security features in return for the higher-than-average costs.
Is LifeLock Right for You?
With nine different plan choices, there seems to be something for everyone with LifeLock. Individuals, couples, and families can all benefit from the company’s comprehensive protections and generous insurances. LifeLock’s child protections are robust and could work well for families with five or fewer dependants. However, the prices can become pretty steep outside of the individual plans.
LifeLock Vs. Aura
LifeLock and Aura are each solid competitors in the identity theft protection industry. Which one comes out on top for you will depend on precisely what coverages you need, and little more than that. While LifeLock is slightly more expensive than Aura, the few extra benefits you receive for the money make up for the difference if you need the services.
The trick behind choosing between the two is knowing what protections you need. As premium ID theft protection companies, they both perform well on most fronts. Aura offers three plans and a family plan, coverage for unlimited children in its family plan, and VPN access. In contrast, LifeLock offers nine plan choices to ensure you find one that fits your needs, as long as you’re willing to pay extra for VPN access and have five or fewer children.
Feature | LifeLock | Aura |
Trusted Company Review Score | 4.3 | 4.7 |
Maximum Identity Theft Insurance Amount Per Adult | $3M | $5M |
Trial Period | 30 days | 14 days |
Credit Monitoring Available in Lowest Cost Plan | 1 Bureau | 3 Bureau |
Dark Web Monitoring | Yes | Yes |
Available Number of Dependents Protected | 5 | No Limit |
VPN Available | Add on | Yes |
Lowest Monthly Cost | $11.99 | $20 |
Highest Monthly Cost | $79.99 | $65 |
For more comparisons of LifeLock versus other reputable identity theft protection services, check out this detailed review comparing LifeLock vs. Identity Guard.
Frequently Asked Questions
Is LifeLock worth it?
Is LifeLock a scam?
Does LifeLock work?
Does LifeLock protect home titles?
Is there a better option than LifeLock?
What is the downside of LifeLock?
Source
image source
LifeLock.com

Deane Biermeier
Editorial Reviews
Must Reads
How Does Debt Consolidation Work?
Managing debt can feel overwhelming when you’re juggling high interest rates, multiple balances, and scattered due dates. Debt consolidation works by combining those debts into a single payment, usually at a lower interest rate. That can reduce the total interest...
How to Choose a Credit Card: 7 Easy Steps
How to Choose a Credit Card: 7 Easy Steps Regardless of your credit score, choosing a credit card can feel overwhelming. With hundreds of cash back cards, rewards options, and varying terms from different card issuers, it’s hard to know which is the right fit. The...
How to Use a Rewards Credit Card for Maximum Benefits
Rewards credit cards are everywhere, offering everything from cash back on groceries to points for travel, and perks you didn’t even know existed. Used wisely, these cards can stretch your budget, unlock benefits, and even improve your credit over time. Knowing how to...
Upgrade Credit Card Reviews: Which One Is Right for You?
Upgrade credit card reviews often highlight that these products don’t behave like traditional credit cards. Instead, they combine features of a credit card, personal loan, and even debit cards in some cases. The key difference? Rather than revolving balances and...
Upgrade Vs Upstart – Side-by-Side
Upgrade Vs Upstart Both Upgrade and Upstart offer unsecured personal loans with flexible terms, fast funding, and transparent pricing. However, each company caters to a slightly different demographic. Upgrade is well-suited for those looking for credit card...
6 Crucial ‘How to Choose Car Insurance’ Factors
How To Choose Car Insurance Cars are the largest purchases many people make in their lives, so it’s important (and required by law) to protect your vehicle with insurance. Car insurance companies pay for repairs, injuries, and other expenses that arise after an...
Spot Vs Lemonade Pet Insurance – Which is Best for Your Pet?
Spot Vs Lemonade Pet Insurance Spot and Lemonade Pet Insurance offer pet parents customizable and dependable pet health coverage. Their reimbursement-style policies allow you to take your pet to any veterinarian you choose before you file a claim, ensuring your pet...
Lemonade Vs Embrace Pet Insurance – Which Is Best?
Lemonade vs Embrace Pet Insurance We understand how complex the pet insurance shopping process can be. There are numerous providers to choose from and a wide range of options to consider. That’s why we have developed our series of detailed reviews of the Top Pet...
Fetch Vs Lemonade Pet Insurance – Best One for Your Pet?
Fetch Vs Lemonade Pet Insurance Fetch and Lemonade Pet Insurance both offer outstanding coverage and are among the best pet insurance companies available. However, while there are similarities in their policies, each has features that distinguish it from the other....
Can You Change Your Mortgage Lender?
Changing your mortgage lender might sound complicated, but it’s a topic you might need to know about. It's actually not all that uncommon. In fact, knowing when and how to switch mortgage lenders can help you save money, reduce frustration, and secure better loan...