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Identity Guard Review: All-Around ID Theft Protection
Identity Guard was a pioneering company that started in 1996 as one of a handful of entities defining the identity theft protection industry. While still a contender as one of the best identity theft protection companies, today’s Identity Guard reviews show that its role has changed somewhat since its acquisition by Aura in 2019.
About Identity Guard
Today, Identity Guard outshines much of its competition by offering three distinct plan options, all with family coverage availability. Available plans start with a very basic option featuring budget pricing and work up to a comprehensive program that rivals somewhat more expensive competitor offerings.
While you may recognize some of Aura’s influence among the plan choices, there are some important differences. Similarities between the two include a strong focus on financial and high-risk transaction protections. However, where Aura provides more comprehensive, three-bureau credit monitoring in its lowest-cost plan, an Identity Guard credit report includes monitoring just one bureau unless you opt for a higher-cost plan.
That said, Identity Guard offers customers a wider range of choices for its members and does so for less monthly cost than its parent company—Making it a contender with its own ID theft protection approach.
$1 million ID theft insurance in every plan
Lower-cost options than parent company Aura
More plan choices than Aura
Social media monitoring available in Ultra plan
High average consumer ratings
No money-back trial period
Most comprehensive features aren’t available in lowest-cost plans
Fraud resolution assistance only available in the Ultra plan
Identity Guard Features and Benefits
Identity Guard features and benefits rate well in our best identity theft protection companies review, and include all-around coverage starting with the basics and adding comprehensive and substantial protections in its higher-priced plan options.
- Competitive pricing with annual payment option discount
- Low-price plans available
- High overall consumer satisfaction ratings
- 3-bureau credit monitoring in top two plans
- $1 million ID theft insurance in all plans
- Data breach alerts in all plans
- Straightforward pricing for individuals and families
- Unlimited children coverages in all family plans
- No trial period available
- Child protections include SSN monitoring
- Credit card purchase monitoring includes debit cards
- Both criminal and sex offender monitoring included in Ultra plan
Identity Guard Editorial Rating
Trusted Company Reviews Rating Score for Identity Guard: 4.5
|ID theft protection insurance amount||6|
|Family plan available||10|
|Dark web monitoring||5|
|Resolution services available||10|
|Online privacy attributes||15|
|Expert opinion score||19|
Plans and Prices
Taking advantage of the annual payment option means plans start at just $6.67 per month or $10 monthly for an Identity Guard family plan.
|Monthly / Family Annual Payment Prices||$8.99 / $14.99
$80.04 / $120.00
|$19.99 / $29.99
$143.88 / $215.88
|$29.99 / $39.99
$215.88 / $287.88
Family plans include same coverages for up to five adults and unlimited children
|Experian credit monitoring
$1 million ID theft insurance
Data breach alerts
Dark web protection
Limited web protections
|Everything in Value plan plus:
3-bureau credit score with monthly updates
Bank account monitoring
|Everything in Total plan plus:
Social media monitoring
Credit card purchase monitoring
401K, and home title monitoring
Sex offender and address change monitoring
Experian credit lock abililty
Identity Guard Reviews
Identity Guard rates well across many customer review platforms—The company scores 4.3 stars at Consumer Affairs and 4.4 stars at Trustpilot. Many of the positive reviews compliment Identity Guard customer service as competent and responsive when help is needed. Following is a numerical breakdown of average star ratings in Identity Guard reviews.
|Star Ratings||5 stars||4 stars||3 stars||2 stars||1 star|
Is Identity Guard Right for You?
Identity Guard may be the right identity theft protection company for you if you’re concerned about protecting your financial, online, and personal information safety but still want to keep an eye on your budget.
While Identity Guard provides excellent ID theft protections, helpful alerts, and $1 million in identity theft insurance, its parent company, Aura, may better suit those willing to spend a little extra to protect vital assets.
Identity Guard Vs.LifeLock
Although Identity Guard and LifeLock both offer identity theft protection services, the two couldn’t be much different from each other. Identity Guard’s three plans, each of which can become a family plan, pale in comparison to LifeLock’s nine plan choices and add-on coverages.
However, that’s not to say that Identity Guard isn’t as good as LifeLock. The companies offer similar services, but LifeLock appeals to persons seeking more robust ID protections than a typical Identity Guard customer. Both companies are excellent at providing the service they offer.
The main difference is price, and it’s why more budget-conscious consumers may benefit more from using Identity Guard. Where Identity Guard’s most expensive plan costs $39.99 monthly, LifeLock’s comparable plan will set you back $79.99 per month.
|Trusted Company Review Score||4.5||4.3|
|Maximum Identity Theft Insurance Amount Per Adult||$1M||$3M|
|Trial Period||None||30 days|
|Credit Monitoring Available in Lowest Cost Plan||1 Bureau||1 Bureau|
|Dark Web Monitoring||Yes||Yes|
|Available Number of Dependents Protected||No Limit||5|
|VPN Available||No||Add on|
|Lowest Monthly Cost||$8.99||$11.99|
|Highest Monthly Cost||$39.99||$79.99|
For a more detailed comparison of LifeLock vs. Identity Guard, check out this recent blog post we did on the two companies.
Frequently Asked Questions
Is Identity Guard legit?
Identity Guard is a legitimate identity theft protection company owned by Aura. Both companies are perennial contenders on several annual company review platforms.
What does Identity Guard cost?
Identity Guard costs anywhere from $6.67 per month (with annual payment) for basic ID protection for an individual to $39.99 per month for comprehensive family protection. Generally, Identity Guard is a lower-cost option than its parent company. However, some features vary, especially in the lower-priced plans.
Is Identity Guard worth it?
If you’re looking for solid identity theft protection and would like to save a few dollars per month over top-tier ID theft protection plans from other companies, Identity Guard is likely worth the investment.
Are Aura and Identity Guard the same?
Aura owns Identity Guard. However, the two companies offer plans and pricing distinct from one another. You may see Identity Guard referred to as Aura Identity Guard on some platforms. Aura Identity Guard typically refers to Identity Guard, while Aura alone generally refers to the parent company offering independent ID theft protection plans.
Who owns Aura Identity Guard?
Aura owns and operates Identity Guard, which operates as its own entity offering different features and benefits than Aura.
How to cancel Identity Guard?
According to Identity Guard’s terms of service, you must contact the company to request cancellation by email at firstname.lastname@example.org, or by phone at 1-855-993-3061. Identity Guard offers no free trials or money-back guarantees, but a refund may be possible in some situations.
Does Identity Guard protect your social security number?
Identity Guard helps protect you from identity theft related to compromised information, such as your social security number an various account numbers.
Does identity theft ruin your credit?
While victims of identity theft have some ability to regain points on their credit scores in some situations, many victims can experience short and long-term ill effects on their scores.
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