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Identity Guard Review: All-Around ID Theft Protection

Home » Brands » Identity Guard Review: All-Around ID Theft Protection

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Identity Guard Review: All-Around ID Theft Protection

Identity Guard was a pioneering company that started in 1996 as one of a handful of entities defining the identity theft protection industry. While still a contender as one of the best identity theft protection companies, today’s Identity Guard reviews show that its role has changed somewhat since its acquisition by Aura in 2019.

About Identity Guard

Today, Identity Guard outshines much of its competition by offering three distinct plan options, all with family coverage availability. Available plans start with a very basic option featuring budget pricing and work up to a comprehensive program that rivals somewhat more expensive competitor offerings.

While you may recognize some of Aura’s influence among the plan choices, there are some important differences. Similarities between the two include a strong focus on financial and high-risk transaction protections. However, where Aura provides more comprehensive, three-bureau credit monitoring in its lowest-cost plan, an Identity Guard credit report includes monitoring just one bureau unless you opt for a higher-cost plan.

That said, Identity Guard offers customers a wider range of choices for its members and does so for less monthly cost than its parent company—Making it a contender with its own ID theft protection approach.

Identity Guard review image


  • $1 million ID theft insurance in every plan

  • Lower-cost options than parent company Aura

  • More plan choices than Aura

  • Social media monitoring available in Ultra plan

  • High average consumer ratings


  • No money-back trial period

  • Most comprehensive features aren’t available in lowest-cost plans

  • Fraud resolution assistance only available in the Ultra plan

Identity Guard Features and Benefits

Identity Guard features and benefits rate well in our best identity theft protection companies review, and include all-around coverage starting with the basics and adding comprehensive and substantial protections in its higher-priced plan options.

  • Competitive pricing with annual payment option discount
  • Low-price plans available
  • High overall consumer satisfaction ratings
  • 3-bureau credit monitoring in top two plans
  • $1 million ID theft insurance in all plans
  • Data breach alerts in all plans
  • Straightforward pricing for individuals and families
  • Unlimited children coverages in all family plans
  • No trial period available
  • Child protections include SSN monitoring
  • Credit card purchase monitoring includes debit cards
  • Both criminal and sex offender monitoring included in Ultra plan

Identity Guard Editorial Rating

Trusted Company Reviews Rating Score for Identity Guard: 4.5

Criteria Total Points: 
Satisfaction Guarantee 0
ID theft protection insurance amount 6
Credit monitoring 10
Family plan available 10
Monthly pricing 5
Dark web monitoring 5
Resolution services available 10
Alerts 10
Online privacy attributes 15
Expert opinion score 19

Plans and Prices

Taking advantage of the annual payment option means plans start at just $6.67 per month or $10 monthly for an Identity Guard family plan.

Plan Name Value Total Ultra
Monthly / Family  Annual Payment Prices $8.99 / $14.99

$80.04 / $120.00

$19.99 / $29.99

$143.88 / $215.88

$29.99 / $39.99

$215.88 / $287.88


Family plans include same coverages for up to five adults and unlimited children

Experian credit monitoring

$1 million ID theft insurance

Data breach alerts

Dark web protection

Transaction alerts

Limited web protections

Everything in Value plan plus: 

3-bureau credit score with monthly updates

Bank account monitoring

Everything in Total plan plus:

Fraud resolution

Social media monitoring

Credit card purchase monitoring

401K, and home title monitoring

Sex offender and address change monitoring

Experian credit lock abililty

Identity Guard Reviews

Identity Guard rates well across many customer review platforms—The company scores 4.3 stars at Consumer Affairs and 4.4 stars at Trustpilot. Many of the positive reviews compliment Identity Guard customer service as competent and responsive when help is needed. Following is a numerical breakdown of average star ratings in Identity Guard reviews.

Star Ratings 5 stars 4 stars 3 stars 2 stars 1 star
Review Percentages 57% 19% 11% 5% 8%

Is Identity Guard Right for You?

Identity Guard may be the right identity theft protection company for you if you’re concerned about protecting your financial, online, and personal information safety but still want to keep an eye on your budget.

While Identity Guard provides excellent ID theft protections, helpful alerts, and $1 million in identity theft insurance, its parent company, Aura, may better suit those willing to spend a little extra to protect vital assets.

Identity Guard Vs.LifeLock

Although Identity Guard and LifeLock both offer identity theft protection services, the two couldn’t be much different from each other. Identity Guard’s three plans, each of which can become a family plan, pale in comparison to LifeLock’s nine plan choices and add-on coverages.

However, that’s not to say that Identity Guard isn’t as good as LifeLock. The companies offer similar services, but LifeLock appeals to persons seeking more robust ID protections than a typical Identity Guard customer. Both companies are excellent at providing the service they offer.

The main difference is price, and it’s why more budget-conscious consumers may benefit more from using Identity Guard. Where Identity Guard’s most expensive plan costs $39.99 monthly, LifeLock’s comparable plan will set you back $79.99 per month.

Feature Identity Guard LifeLock
Trusted Company Review Score 4.5 4.3
Maximum Identity Theft Insurance Amount Per Adult $1M $3M
Trial Period None 30 days
Credit Monitoring Available in Lowest Cost Plan 1 Bureau 1 Bureau
Dark Web Monitoring Yes Yes
Available Number of Dependents Protected No Limit 5
VPN Available No Add on
Lowest Monthly Cost $8.99 $11.99
Highest Monthly Cost $39.99 $79.99

For a more detailed comparison of LifeLock vs. Identity Guard, check out this recent blog post we did on the two companies. 

Frequently Asked Questions

Is Identity Guard legit?

What does Identity Guard cost?

Is Identity Guard worth it?

Are Aura and Identity Guard the same?

Who owns Aura Identity Guard?

How to cancel Identity Guard?

Does Identity Guard protect your social security number?

Does identity theft ruin your credit?


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About Author

Dr. Ali
Deane Biermeier is a prominent figure in all things finance and home improvement, renowned for his detailed written content, analyses, and expert advice. Over the past several years, he's contributed to industry-leading publications such as Forbes Home, Angi/HomeAdvisor, US News and World Report, Newsweek Vault, and Family Handyman. Deane's expertise is further established and recognized through his review board roles and by providing expert insights at The Spruce and Family Handyman. His recent affiliation with in 2023 further solidifies his position as a respected authority in his field. Key Highlights Extensive Publication Contributions: Deane's work is featured across multiple esteemed platforms, including Forbes Home, Angi/HomeAdvisor, US News, Newsweek Vault, and more. Expert Consulting and Insight: Offers specialized content reviews and consultations for The Spruce and Family Handyman, using his vast knowledge and experience. What Makes Deane Biermeier Stand Out? Deane's writing goes beyond providing lists of information. He strives to make complex topics understandable and breaks them down into easy-to-understand points so his readers can make confident decisions quickly. His content covers a wide array of topics, offering practical and valuable information on home-related, DIY, and home and personal finances. Philosophy and Approach Deane firmly believes in the power of informed decision-making and empowers his readers to do the same. His reviews focus on delivering essential and pertinent information with honesty and transparency without bias. He stresses the importance of understanding the full picture before committing to financial products or home improvement services and provides relevant information to ensure his readers can make confident decisions. Impact and Recognition Readers and industry leaders have widely acknowledged Deane's contributions. Delivering trustworthy information has made him a go-to source for those seeking practical advice on home improvement and financial decisions. With years of field experience complemented by thorough research, Deane continues to serve as a valuable resource for homeowners and consumers alike. Engage with Deane Biermeier Readers are encouraged to follow Deane for the latest reviews and updates. His author bio page, featuring his latest content, is filled with valuable insights and information to refer to when making product and provider choices. Sharing his profile and work on social media is a great way to empower others with useful and factual information.
Dr. Ali

Deane Biermeier

Last Updated: December 14, 2023

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